For various reasons, the majority of rural households in developing nations such as India are engaged in small-scale farming. Small-scale poultry farmers faced numerous COVID-19 challenges, such as supply chain disruptions, worker shortages, malfunctioning livestock markets, falling prices, and changes in consumer purchasing behavior. The majority of them operate informally, leaving them more vulnerable to COVID-19 effects and thus subject to containment measures and lockdowns. Despite the tight restrictions, the Indian economy has remained essentially stronger. Robust and reliable financial assistance, such as Atmanirbhar Bharat for the poultry sector, ought to serve as a significant component in supply chain interruption mitigation programs, since financial measures are critical for the sector's survival and revival. As a result, it is anticipated that the government would implement all practical measures to combat the unfavorable circumstances, including better governance, essential financial assistance, and the setting up of an environment that is favorable to reinvigorating the sector and facilitating the financial stability of the corresponding participants, in which the private sector, non-governmental organizations, and even regular citizens may well play an important role.