Vol. 12, Special Issue 9 (2023)

Author(s):
Sandeep Deshmukh and Monica Singh

Abstract:
This study explores mango orchardists' intentions regarding pesticide application in Alphonso mango cultivation. Despite diverse pest control methods, chemical intervention remains prominent, raising environmental and health concerns. The Indian pesticide sector's growth accentuates the need for understanding farmers' perspectives on pesticide usage. Using the Theory of Planned Behavior (TPB), this research analyses factors shaping farmers' intentions. The study covers Ratnagiri and Sindhudurg districts, selecting respondents for comprehensive insights. Findings reveal mixed engagement in extension activities, highlighting the need for targeted knowledge sharing. Examining pesticide-related aspects, attitudes, intentions, subjective norms, perceived control, risk perception, and pesticide knowledge exhibit varied responses. Farmers' intentions span 'low' to 'high,' reflecting diverse motivations. Attitudes range from 'unfavourable' to 'favorable,' indicating complex viewpoints. Positive moral norms and perceived control suggest potential for responsible pesticide practices. Implications involve tailored training for knowledge enhancement and promoting sustainable pest management. Acknowledging individual perspectives is vital for effective pesticide usage. The study offers insights for informed and eco-conscious pesticide application, aligning with sustainable agriculture goals. In summary, this study illuminates’ farmers' intentions, attitudes, and pesticide practices in Alphonso mango cultivation. By addressing knowledge gaps and considering varied viewpoints, stakeholders can foster responsible pesticide use and contribute to a sustainable agricultural future.