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Vol. 12, Special Issue 8 (2023)

Marketing strategy and performance of banana in Kanniyakumari district of Tamil Nadu

Author(s):
M Vignesh, R Selvakumar and R Azhagesan
Abstract:
Banana (Musa sp.) is India's second most important fruit crop after mango. Given the negative consequences of indiscriminate chemical use, a new movement for organic Banana cultivation has emerged in this country in recent years. India produces the most Bananas in the world, accounting for 30,477.00 (000 MT) of overall Banana production. In our state, Tamil Nadu is one of the main producers of Bananas [3,895.64 (000 MT)]. The study's purpose was to examine the marketing strategy and price spread analysis of Banana in Tamil Nadu's Kaniyakumari area. The original data came from 60 farmers in the relevant study location. Secondary data are collected for The Directorate of Horticulture and Horticultural Statistics at a Glance. Two significant marketing channels were found in the study area, according to the findings. In channel I, the producer's net price for Banana was 68.75 percent, and in channel II, it was 65.12 percent. The efficiency index for channel I marketing of Banana was found to be higher than that of channel II. In channels I and II, the marketing efficiency indices were 2.20 and 1.86, respectively.
Pages: 1717-1721  |  213 Views  131 Downloads
How to cite this article:
M Vignesh, R Selvakumar and R Azhagesan. Marketing strategy and performance of banana in Kanniyakumari district of Tamil Nadu. The Pharma Innovation Journal. 2023; 12(8S): 1717-1721.

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