This research paper delves into the impact of Information and Communication Technology (ICT) in the domain of Agromet Advisory through a comprehensive study conducted under the District Agro-Meteorological Unit (DAMU). The study aims to evaluate the influence of various modes of communications particularly electronic communication in enhancing the efficiency, accessibility, and effectiveness of agromet advisory services in agriculture. Through a mixed-method approach, data was collected from farmers and agricultural experts to examine the benefits and challenges associated with the integration of ICT in agromet advisory.
Agromet Advisories are disseminated through a multichannel system encompassing print and electronic media, Door Darshan, radio, internet, SMS, Kisan Portal, Kisan Sarathi Portal, Meghdoot App etc. But social media apps like WhatsApp, telegram, YouTube, Instagram etc. are playing a major role not only in information disseminations but also in receiving feedback (Source: Press Information Bureau).
The findings provide valuable insights into the transformative role of ICT in empowering farmers with real-time weather information, tailored recommendations, and sustainable agricultural practices. The study emphasizes the potential of ICT in revolutionizing agricultural decision-making and fostering climate-resilient farming practices for improved food security and farmer livelihoods.