Vol. 12, Special Issue 7 (2023)

Author(s):
Dr. Komal Chandraker and Dr. Alok Kumar Pandey

Abstract:
To transform a traditional goat farmer into an entrepreneur, certain specific traits are necessary. A study was conducted to identify the key factors influencing the adoption of improved goat management practices by entrepreneurs. The study took place in Jharkhand and Chhattisgarh, with three agroclimatic regions in each state. Sixty large commercial goat farmers from different districts participated in the study. The analysis focused on socio-economic and entrepreneurial characteristics to understand their impact on the adoption of improved goat management practices. The results showed that 82.8% of the variation was influenced by five significant predictor variables: self-confidence, total risk orientation, decision-making ability, innovativeness, and exposure to mass media. To make this transformation into reality, extension officers, veterinary personnel, Grampanchayats, and other related functional units must play a crucial role in supporting and shaping this endeavor.