Vol. 12, Special Issue 7 (2023)

To study Market share of Sudha dairy product. This study aims to investigate and evaluate the market share of Sudha dairy products within the Vaishali district of Bihar. Sudha, a renowned dairy brand in Bihar, has gained significant popularity over the years. Understanding the factors contributing to its market share is essential for assessing its competitive position and identifying potential growth opportunities. The study focuses on several key aspects, including consumer preferences, purchasing patterns, brand loyalty, product quality, pricing strategies, and distribution networks. By analyzing these factors, the research aims to identify Sudha's strengths and weaknesses, assess its market positioning compared to competitors, and explore potential strategies to enhance its market share.