Vol. 12, Special Issue 6 (2023)

Author(s):
Bipasha Bhowmick, Dr. Hemu Rathore and Dr. Anjali Juyal

Abstract:
Our lives as we knew them had undergone a substantial disruption by the second quarter of 2020. Consumers' buying preferences have quickly changed as a result of the COVID-19 issue, with many choosing to either spend more money online or make their first purchase there. Therefore, an attempt was made to assess the impact of COVID-19 on consumer buying behavior among women. This study was used to find out the differences between the pre and post pandemic behavioral change towards the buying pattern. Therefore, an attempt was made to assess the impact of COVID-19 on consumer buying behavior among women. This study was used to find out the differences between the pre and post pandemic behavioral change towards the buying pattern. Questions regarding change in buying behavior with respect to 14 Items namely- grocery, perishable food items, immunity boosters, medicine, medical advice, clothing, foot wares, home furniture, sanitary items, cosmetics, stationery items, electronic devices, jewelry items and furnishing items were asked.