Vol. 12, Special Issue 12 (2023)

Author(s):
Govinda Bihare, SK Badodiya and Antim

Abstract:
ICT is an innovative technology that provides access to useful information through telecommunication. This telecommunication is a means of spreading information over large distances in a timely manner. It is similar to information technology or it can be considered equivalent to information technology but especially it is useful as a good medium of effective communication. Agriculture related advisory services is the innovative services of ICT which provides advisory services for specific crops and specific locations and facilitates the farmers for seeking new agricultural information on time. K.V.K. avail the different types of farm support to the agricultural sector and Kisan Mobile Sandesh (KMS) is a special tools for providing the timely knowledge and information to the tribal farming community. This present research work was conducted in district Barwani of Madhya Pradesh. The total sample consisted of 120 tribal respondents for this study. A large portion of the respondents (72.48%) perceived high efficacy of agriculture related farm advisory category in seeking of agricultural related information. In this research, the zero order correlation coefficient between independent and dependent variables was determined. Education, social participation, land holding size, annual income of farmer, credit orientation, mass media exposure, innovativeness, participation in extension activities, information seeking behaviour of farmer, frame of mind towards farm broadcast were noted having significant relationship with efficacy of farm advisory. A large portion of the respondents (63%) tribal farmers reported that farm messages should be based on innovative technologies of agriculture and allied sectors.