Vol. 12, Special Issue 11 (2023)

Author(s):
Deepanka, R Shehar, A Singh and S Singh

Abstract:
It refers to the frequency with which the sources were consulted by the respondents in order to seek information regarding animal husbandry and agriculture related information. Sources of information included personal localite channels, personal cosmopolite channels and impersonal cosmopolite channels. Information seeking behavior size was categorized into three groups, viz., Personal localite, Personal cosmopolite and Impersonal Cosmopolite Channel, The result revealed that In Personal localite category information seeking behavior was found in 41.67 percent of the respondents having high personnel contact with family members and relatives. In personal cosmopolite (50 percent) respondents had contact with veterinary officers and extension workers. In impersonal cosmopolite channel category, 48.33 percent respondents had radio, TV, newspaper as sources of information. In this category, leaflets and poster were used very less as source of information. It might be due to the reason that the dairy farmers had fair formal education, better rapport with extension agencies, more exposure with different media etc. The findings are in tune with those of Kayensuza (2012) reported that 94.37% of the respondents had medium level of information, whereas Lawrence and Ganguli (2012) and Patel (2013), reported this figure to be 56 per cent and 73.75 percent, respectively.