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Vol. 12, Special Issue 10 (2023)

Analyse the marketing pattern and constraints of various moringa products of Aastha gram Sangathan self-help group (SHG): A case study of Raipur district of Chhattisgarh

Author(s):
Aman Kumar Gupta, Ajay Kumar Gauraha, Sanjay Kumar Joshi, Hulas Pathak and Poonam Dewangan
Abstract:
In the chosen SHG, a total of 4 channels were utilized. Manufacturer to consumer comes first, followed by Manufacturer to Retailer to Consumer, Manufacturer to Wholesaler to Retailer to Consumer, Manufacturer to Agent to Wholesaler to Retailer to Consumer, and Manufacturer to Retailer to Agent to Consumer. Major barriers were the inability to obtain moringa during off-seasons, expensive packaging and transportation costs, a lack of advertising, subpar facilities, low knowledge and hygiene in the community, among other factors. Suggestions for improving specific SHGs in Self-service kiosks set up in market places and garden porch colonies will increase product sales while also informing consumers about the health advantages of the goods. Partnerships with neighbourhood super stores and e-commerce sites to increase shelf presence. Utilize and create various mobile.
Pages: 1375-1378  |  62 Views  33 Downloads
How to cite this article:
Aman Kumar Gupta, Ajay Kumar Gauraha, Sanjay Kumar Joshi, Hulas Pathak and Poonam Dewangan. Analyse the marketing pattern and constraints of various moringa products of Aastha gram Sangathan self-help group (SHG): A case study of Raipur district of Chhattisgarh. The Pharma Innovation Journal. 2023; 12(10S): 1375-1378.
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