Vol. 11, Special Issue 9 (2022)

Author(s):
Unnati Saini, Dr. Sanjay Kumar and Vikas Singh

Abstract:
The ready meals category in India compounded to an annual growth rate of 13.7% between 2003 to 2008, accounting for a share of 60.3% in the India. This growth has been fuelled by the increasing availability of freezer space in modern retail shops, increased penetration of organised retail, significant increase in the size of this nascent category and increasing availability of these products in the market, apart from the changing lifestyles and eating habits. The study entitled "Consumer Behaviour for Frozen Foods products was taken up with the prospect trends observed in the changing Indian lifestyles, dietetic intake plans, and the necessity for convenience in Lucknow district of Uttar Pradesh. Majority of the respondents prefer the kind of frozen food products, (72%) of respondents consume sweet corn, whereas (28%) of respondents consume green pea. During the study it was observed that majority of the respondents (58%) prefer green pea and (42%) sweet corn in the Eldeco region, (69%) of respondents prefer green pea and (31%) prefer sweet corn in the Ashiyana region, (54%) of respondents prefer green pea and (46%) sweet corn in the Alambagh region, (83%) of respondents prefer green pea and (83%) prefer sweet corn in the LDA Colony region, (75%) of respondents prefer green pea and (25%) prefer sweet corn in the Hind nagar (I) region has highest share in the market for frozen food products in lucknow.