Vol. 11, Special Issue 9 (2022)

Author(s):
Neha Sinha, Hulas Pathak, AK Gauraha, Farhin Shekh, Shivani Sharma, Nikhil Tiwari and Shani Raj

Abstract:
A field experiment was conducted at the College of Agriculture, Raipur Indira Gandhi Krishi Vishwavidyalaya, Raipur (Chhattisgarh). During month of August 2022 with the view to study the “A study on growers’ preferences for papaya seed companies in Durg district, Chhattisgarh”. For study of papaya growers Convenience sampling technique was adopted for the selection of respondents. Total of 80 number of papaya growers and 10 papaya seed dealers and retailers were surveyed who gave valuable information. An appropriate number of papaya growers (80) were selected from sampled blocks of the Durg district for the purpose of study. Out of them, five villages were considered from each of the selected blocks. There were 10 papaya seed dealers and retailers were functioning in vicinity area of Durg district. To undertaken the market structure and sale promotion adopted by various companies, 9-12 papaya seed companies were undertaken for the study. Based on the previous research studies, review of literature, discussion with scientists and consultation with experts in the field, the probable variables influencing directly or indirectly on the adoption and marketing behavior of papaya growers were identified. These were gender, age, class, education, annual income, occupation, land holding, family size and promotional tool. The study was based on primary data. Primary data was collected through interview schedule in an informal environment. Interview schedule incorporate the variables listed for the study was prepared and pre-tested in non-sampling area, before administering to respondents. It could be concluded from the present investigation that the status and growers’ preferences association studies of all objective stand could be better performance and first in position papaya seed companies Tai wan (Red Lady) 786. However, papaya seed companies Tai wan (Red Baby) and VNR (Vinayak) comes in next in position.