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Vol. 11, Special Issue 8 (2022)

Knowledge level of backyard poultry farmers towards improved breeding, health care and marketing strategies in Bihar

Author(s):
Rakhi Bharti, Pankaj Kumar, Saroj K Rajak, Puspendra K Singh and MK Mukherjee
Abstract:
Poultry keeping is being practiced mostly by poor and marginalized rural households as one of the promising subsidiary occupation all over India. Due to its adaptability to varied agro-climatic conditions, low investment per unit, rapid growth rate and short generation interval it is a proven enterprise all over the world. Under the existing underlying systems, farmers are struggling to improve their backyard poultry productivity and sustainability owing to many reasons. Hence present study was done with the objective to find out the knowledge level of the backyard poultry farmers and their determinants. The present study was conducted in three purposively selected districts. Two blocks were selected out of which 50 respondents were randomly selected. Total 300 respondents were selected for the research study. The study indicated that majority (63.00%) of the respondents had low knowledge level regarding breeding management followed by 26.00 per cent had medium level and 11.00 per cent had low knowledge level. It was found that majority (35.33%) of respondents had low knowledge level in health care management followed by 34.00 per cent had medium knowledge level and 30.67 per cent had high knowledge level. It was also found that majority (42.67%) of respondents had low knowledge level in marketing strategies followed by 33.33 per cent had medium knowledge level and 24.00 per cent had high knowledge level. The extension agencies, public and private organisations and various self –help groups etc. should concentrate on these variables for bringing about improvement in knowledge level of backyard poultry farmers.
Pages: 2071-2073  |  239 Views  100 Downloads
How to cite this article:
Rakhi Bharti, Pankaj Kumar, Saroj K Rajak, Puspendra K Singh and MK Mukherjee. Knowledge level of backyard poultry farmers towards improved breeding, health care and marketing strategies in Bihar. The Pharma Innovation Journal. 2022; 11(8S): 2071-2073.

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