Vol. 11, Special Issue 8 (2022)

Author(s):
Vivek G, N Venkatesa Palanichamy and Murugananthi D

Abstract:
Sugar is an essential commodity which is present in every cuisine. Sweetener requirement gets huger demand day by day. Every consumer had preferring different kinds of sweets with different varieties and different taste. This study depicts about the sample producers took from different forms of sugar like Jaggery and Khandsari sugar, coconut sugar and palm sugar. Mainly these sugars were traditional forms and its consumption got reduced last few years. However, demand for these sugars gets huge market potential due to various reasons. So, this study concluded about strength, weakness, opportunities for future and its threats in entry and exit in the market.