Vol. 11, Special Issue 8 (2022)

Author(s):
Ch. Satish Kumar, K Nirmal Ravi Kumar, K Solmon Raju Paul, PV Sathya Gopal and V Srinivasa Rao

Abstract:
Timely, accurate information is advantageous in planning and decision making for farmers, entrepreneurs and any organization. Market information is regarded as public good and who act as in charge to provide timely, accurate and essential information to stakeholders. The present study was carried out in HAT zone, investigated on how market information was collecting and disseminating to tribal farmers on MFP. The paper looks into study existing marketing information system. Total of 360 sample farmers, where 120 from GPCMS (Girijan Primary Co-operative Marketing Society) and 240 from shandies (weekly market), 120 traders and 10 GPCMS staff were selected for the study. Tabular analysis was applied for draw appropriate information from tribal farmers. The results revealed that existing MIS was regulated by GCC (Girijan Cooperative Corporation) with its head office located at Visakhapatnam. Market information was gathered through personal visit to sales points. Collate of market information mainly on arrivals and prices of MFP. Documentation of collected market information was carried out with help of qualified personals at GPCMS level in the form electrical and written mode. Traders are playing ameliorate role in utilization of market information then local tribal farmers. Need to educate tribal farmers in utilization of market information on post harvesting handling, and corporation should be focus on documentation of post-harvest information.