Vol. 11, Special Issue 7 (2022)

Author(s):
Gotham Bhargavi Reddy, Dr. Ashish S Noel, Dr. Mukesh Kumar Maurya, Amit Kumar, Dr. Anupriya Paul and Thatikonda Saikiran

Abstract:
The present investigation was aimed to determine the “Study on Marketing of Medicinal Plants (Insulin Plant) Hyderabad district, Telangana” the research was planned to study the socio-economic profile of growers and the marketing of medicinal plants in the study area. The insulin plant (Costus igneus) is a species of herbaceous plant and belongs to the family costaceae is the most important medicinal plant to cure diabetes. India is the most Producing country in the world and Telangana is one of the important Insulin plants producing states, in Hyderabad District in Telangana. It covers 50-60 percent of the nurseries in the study area. This study helps in looking out the different marketing channels mainly two markets retailer market and the consumer market. However, the growers are confronted with several challenges. These challenges include resource constraints, competition in the market, and unavailability of adequate labor. All of the growers have identified storage as a major challenge. Therefore, it is necessary to remove these bottlenecks for sustainable and efficient Insulin plant marketing in the study area. And also, the concerned authority must look through this issue and take effective steps to promote and strengthen the role of retailer markets in the state and establish a greater number of retailer markets as noted in this article.