Vol. 11, Special Issue 7 (2022)

Study design: Stratified random sampling method was adopted for the current study where the primary data has been collected from 120 chilli growers and 5 each of market intermediaries.

Place and Duration of study: The research was carried out in Kurnool district of Andhra Pradesh and the primary data was collected from April to July 2022.

Methodology: Price spread and marketing efficiency of chilli was estimated and constraints were ranked using Garette Ranking technique in the study area.

Results: Among the five marketing channels, farmers share in consumer rupee was relatively higher in channel II with 82.98 Percent. Marketing efficiency of channel 2 was found to be more efficient.

Conclusion: Better post-harvest practices like drying, cleaning, grading and packaging are lacking from farmers rendering the loss in quality of chillies and due to this price is not attractive. Delay in payment after sale and low price received are the constraints faced by farmers.