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Vol. 11, Special Issue 7 (2022)

Study on marketing of hybrid paddy seeds in Gaya district of Bihar state

Author(s):
Aditya Anand, Dr. Ameesh John Stephen, Jayant Zechariah, Dr. Ramchandra and Dr. Pratyasha Tripathi
Abstract:
For agricultural production amongst all inputs required hybrid seeds is the most cost- efficient means to increase the agricultural production and productivity. The current project was carried on Marketing of Hybrid Paddy Seeds in Gaya district of Bihar State in the year 2021-2022 to analyze the Socio-economic characteristics of sample farmers, key existing competitors, their market share, consumer behaviour on selecting the hybrid paddy variety and constrain in adoption of VNR hybrid paddy seeds. The respondents were selected by Multi stage random sampling procedure. Out of 195 villages of Imamganj block of Gaya district, 10 villages were selected randomly. A set pattern of questionnaire was prepared and 15 hybrid paddy growers from each village were interviewed. Using a structured schedule, the date collected through survey method was analyzed.
When the conclusion was drawn, it was found that Bayers and Sygenta hybrid seeds were most preferred by the farmers, followed by VNR seeds. Majority of Sample farmers (71%) have given first ranking to extra yield attribute when it comes to choose hybrid seeds. Price of hybrid seeds and lack of availability of information at farm level were the two major constraints impacting the adoption of VNR hybrid paddy seeds.
Pages: 287-289  |  1072 Views  465 Downloads
How to cite this article:
Aditya Anand, Dr. Ameesh John Stephen, Jayant Zechariah, Dr. Ramchandra and Dr. Pratyasha Tripathi. Study on marketing of hybrid paddy seeds in Gaya district of Bihar state. The Pharma Innovation Journal. 2022; 11(7S): 287-289.

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