Vol. 11, Special Issue 7 (2022)

Author(s):
Leena Singh and Dr. Ramchandra

Abstract:
Uttar Pradesh is blessed with extremely fertile alluvial soil ranges from sandy to clayey loam making it suitable for growing various kinds of horticultural crops mainly vegetables. It has been found that one per cent growth in agriculture is at least two to three times more powerful in reducing poverty than the same growth in non-agricultural sectors (World Development Report). A strong agriculture–poverty–nutrition linkage is expected in a developing country like India with serious malnourishment among rural population that depends largely on agriculture for sustenance. For this, various goals set by GOI to double farmers’ income by 2022-23 and focusing on promoting farmers’ welfare as well as reducing agrarian distress. The present study was conducted on the basis of respondents divided among different farm size in the study area, marketing of these perishable items and selected crop wise distribution of marketing channels and how the marketing problems impacts their life.