Vol. 11, Special Issue 6 (2022)

Author(s):
M Santhosh Kumar, Dr. M Chandrakumar, Dr. N Deepa and Dr. R Pangayar Selvi

Abstract:
Coconut is a versatile crop with many uses for its products, which is popularly known as as "Kalpavriksha" (Tree of Heaven) Kalidas et al., (2020). For tropical nations, coconut is major commercial crop and its play a major role in agriculture GDP. India is the world largest producer accounting for 33.02 percentage of global coconut production. Even though India have large area, high production and productivity of coconut, still farmers facing lot of problems in marketing and production of coconut. So, this study helps to identify those problems faced by farmer towards marketing and production as well as recommendation given to farmers for overcome the constraints. Palakkad district, Kerala was purposively chosen as a study area. The purposive sampling technique was used to collect 120 samples from study area by using interview schedule. Percentage analysis and Garrett ranking was used to analyses the data for this study. The study found that majority of the farmers using channel III (Producer – village trader - wholesalers – retailer – consumer). The research also conclude that major marketing constraints faced by the farmer was price fluctuation in market.