Vol. 11, Special Issue 6 (2022)

Author(s):
G Yogeshwaran, Dr. S Hemalatha, Dr. A Rohini and Dr. V Anandhi

Abstract:
The purpose of this study is to analyse the behaviour of customers that will drive footfalls in the retail store. Like any other business thorough understanding of consumer is must, it is important to understand the consumer. In this research paper efforts have been made to explore customer footfall in retail stores. A random sample of respondents visiting retail stores has been considered for the present study. The paper mainly focuses towards the socio-economic profile of the customers given as indication of the types of people or social groups who visits and purchase from the stores which includes Age, Gender, Marital status, Income, and Education level. The paper also intends to recommend some feasible and viable strategies to be followed by retail stores to maximize the customer footfall.