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Vol. 11, Special Issue 6 (2022)

A study on marketing of mushroom (button mushroom) in Patiala district of Punjab

Author(s):
Shehbaz Sikander, Amit Kumar, Jayant Zechariah, Dr. Ameesh John Stephen and Dr. Anupriya Paul
Abstract:
Mushrooms are one such component that not only impart diversification but also help in addressing the problems of quality food, health and environment related issues. One of the major areas that can contribute towards goal of conservation of natural resources as well as increased productivity is recycling of agro-wastes including agro-industrial waste. Utilising these wastes for growing mushrooms can enhance income and impart higher level of sustainability. The present study was carried out in Patiala district of Punjab. Patiala district was purposely selected due to production of button mushroom is at commercial level. Multi – stage random sampling procedure was followed to select respondents. Out of 9 blocks of Patiala district Patiala block was selected purposely based on number of respondents was doing button mushroom farming. 10 villages were selected randomly. The number of button mushroom growers interviewed was 80 which were divided into three categories (small, medium and large)later on. The number of respondents were selected randomly in each random 10 villages. A structured schedule was used to collect the data through survey method. When conclusion was drawn there were it is seen that three marketing channels in button mushroom marketing, which helped to calculate total marketing cost, market margin, market efficiency and price spread. The constraints were also discussed with growers and suggested some suitable measures. This present study pertains to the agriculture year 2021-2022.
Pages: 2316-2319  |  335 Views  172 Downloads
How to cite this article:
Shehbaz Sikander, Amit Kumar, Jayant Zechariah, Dr. Ameesh John Stephen and Dr. Anupriya Paul. A study on marketing of mushroom (button mushroom) in Patiala district of Punjab. The Pharma Innovation Journal. 2022; 11(6S): 2316-2319.

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