Vol. 11, Special Issue 6 (2022)

Author(s):
T Samsai, C Raveendar and G Vivek

Abstract:
Market for cold pressed oils has expanded significantly during several years in food industry especially Tamil Nadu. The investigation was attempted to recognize the variables impacting the involvement of cold pressed oil and major edible oils and the mindfulness about the advantages of these oils. Information has been gathered by appropriate survey method among 150 purchasers of cold pressed and major edible oils in Coimbatore city. The collected information was analyzed by using FCB Grid. The result of the study indicated that customer involvement of cold pressed oil comes under quadrant one (‘Learn-Feel-DO’) whereas customer involvement of major edible oil comes under quadrant three (‘Do-Learn-Feel’). Add more from your results including suggestions.