Toll Free Helpline (India): 1800 1234 070

Rest of World: +91-9810852116

Free Publication Certificate

Vol. 11, Special Issue 6 (2022)

Customer involvement towards cold pressed and major edible oils in Coimbatore city

Author(s):
T Samsai, C Raveendar and G Vivek
Abstract:
Market for cold pressed oils has expanded significantly during several years in food industry especially Tamil Nadu. The investigation was attempted to recognize the variables impacting the involvement of cold pressed oil and major edible oils and the mindfulness about the advantages of these oils. Information has been gathered by appropriate survey method among 150 purchasers of cold pressed and major edible oils in Coimbatore city. The collected information was analyzed by using FCB Grid. The result of the study indicated that customer involvement of cold pressed oil comes under quadrant one (‘Learn-Feel-DO’) whereas customer involvement of major edible oil comes under quadrant three (‘Do-Learn-Feel’). Add more from your results including suggestions.
Pages: 1650-1654  |  416 Views  286 Downloads
How to cite this article:
T Samsai, C Raveendar and G Vivek. Customer involvement towards cold pressed and major edible oils in Coimbatore city. The Pharma Innovation Journal. 2022; 11(6S): 1650-1654.

Call for book chapter