Vol. 11, Special Issue 6 (2022)

Author(s):
Ujjwal Sharma, Dr. Nitin Barker, Jayant Zechariah and Sanjay Kumar

Abstract:
The Study entitled A study on Marketing Channel Preference of Dayal Cattle feed and constrains in marketing in Meerut District of Uttar Pradesh was conducted in the agricultural year 2021-22. Various marketing Parameters were taken and data was collected as per the objective of the study. An extended survey was conducted to access the various marketing charges and cost incurred in different marketing channels of paddy and constrains associated with marketing of paddy. For selection of district, block, villages and respondents multi stage sampling technique was employed to know about the various marketing charges incurred during marketing of Dayal Cattle feed. A total of 120 respondents were selected using multi stratified sampling technique. Three major channels were identified during the study and Channel 2 was found to be most preferred channel among the other channels. The major constrains in marketing of cattle feed were Competition from new feed, packaging, high transportation cost, price range etc.