Vol. 11, Special Issue 6 (2022)

Author(s):
Pooja and Dr. Seema Kwatra

Abstract:
People are well aware of their choices and wants. They spend their money after analyzing the various factors. As the living space is decreasing day by day so people are spending the money in purchasing space saving furniture. So they try to spend money in right type of multipurpose furniture. Before going for purchase they utilize their time in gathering information which could help them in purchase of product. There are various factors which affects the choice for the multipurpose so to analyze these factors the study was conducted through a properly framed research in two places of Uttarakhand i.e. Rudrapur and Haldwani with 120 respondents who were selected randomly from above mentioned places. The assessment of socio-economic status of the respondents was done with help of “Modified Kuppuswamy scale updated for year 2020”. The assessment of factors influencing choice of multipurpose furniture was done via using “likert scale” and consumers view on environment with respect to purchase of multipurpose furniture was done through well framed questionnaire. The results revealed that quality is the most influencing factor and location of store was found to be least influencing factors to the choice of respondents. Income plays an important role in purchase of multipurpose furniture and respondents felt moral obligation to buy environmental-friendly multipurpose furniture.