Vol. 11, Special Issue 6 (2022)

Author(s):
Abhishek Singh, Dr. Ameesh J Stephen, Amit Singh Karchuli, Dr. Nitin Barker and Jayant Zechariah

Abstract:
The present study on “A study on promotional activities of Ampect Xtra (Fungicide) in Karnal district of Haryana” was carried out during the session 2021-2022. The Descriptive research design was used in this study. Over all 120 respondents were selected by using random sampling method. The data were collected by personally interviewing the respondents with the help of structured interview schedule. The data collected were carefully examined, classified, quantified and tabulated. Average size of the cultivated holdings farm families in marginal, small, semi-medium, medium and large size of farms groups were 0, 6.80, 6.50, 5.30, 0 and 3.72 respectively. Constraints while marketing of fungicide are lack of products awareness; how to use the product, various competitors in the market for marketing of insecticides were farmers get confused to buy the products. Price of product is expensive for the small farmers. Dealer's recommendation plays very crucial role for the purchasing of the fungicide and PGR and all the related goods. Around 30% farmers trust dealers as compare to other sources which influence their buying behavior because most of these farmers purchase at credit.