Vol. 11, Special Issue 5 (2022)

Author(s):
Abhijeet Satpathy, Dr. BP Mohapatra and Sasanka Lenka

Abstract:
The study was conducted purposively in the state of Odisha with a view to document the various extension methods used and promotional activities carried out by stakeholders for popularization of STRVs (Stress Tolerant Rice Varieties). The sample size covered 210 respondents from 3 districts & response was obtained from each individual respondent with the help of a structured interview schedule pretested with 10 percent samples other than the respondents of the study. The findings of the study revealed that regarding providing required information about the STRVs, stakeholders like IRRI (68.57%) followed by NGOs (68.09%) and Line Departments (52.38%) were mostly visible in the sample areas. It was also observed that the same stakeholders i.e., IRRI (67.14%), NGOs (66.67%) and line departments (50.47%) motivated the sample respondents for interest creation. IRRI (40.47%) was the leading stakeholder which helped the farmers for evaluation of the technology. Not much encouraging trend was found for small scale trial of technology and supply of critical inputs by the stakeholders among the STRVs growers. It was also observed that the in the capacity building of the farmers, NGOs (45.71%) were leading among the stakeholders. shows that among the extension methods used by various stakeholders involved in promotion of STRVs, in case of individual contact methods majority (64.28%) of the STRVs growers were found to be benefitted by farm and home visits followed by adaptive or minikit trials (41.42%) In case of group contact methods majority (62.38%) of the STRVs growers were found to be benefitted by awareness campaigns followed by lecture method (56.19%). It was also evident from the above table that in case of mass contact methods majority (75.71%) of the STRVs growers were found to be benefitted from electronic medias.