Vol. 11, Special Issue 5 (2022)

Author(s):
Sayani Dey, Dr. Ashish S Noel and Dr. Pratyasha Tripathi

Abstract:
Study on marketing of mushroom (button mushroom) in Dehradun district of Uttarakhand both primary and secondary data were used. This study was conducted during the 2021-2022 agriculture year. Out of 100 percent, 10 percent of respondent were selected for the study. The present study revealed the Marketing margin. Marketing Efficiency, Marketing cost, Price Spread. Marketing efficiency and producer's share in consumer rupee were found highest in a channel I follow by channels II, III. Marketing cost, marketing margin merging as well as price spread was found highest in channel III followed by channel II, I.