Vol. 11, Special Issue 5 (2022)

Author(s):
Avinash Kumar Rai, Jayant Zechariah, Dr. Nitin Barker, Dr. Ameesh J Stephen

Abstract:
Agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development also. Company should do more demonstration and that should be done authentically so that the message conveys properly to the farmers and the Company should aware the farmer about the new variety as the new people are not aware and they don't have knowledge and its benefit so they are not ready to pay more money for new variety, so initially its Paddy should be reduce. Company should direct the co-operation and support of the Agriculture University for creating awareness for the efficient use of resources in paddy cultivation. The company may arrange periodical seminars and training programmes in which farmers should be imparted adequate and improved training in paddy cultivation practices at regular intervals of time. Lack of awareness of such practices ultimately resulted in a low level of production and unjustified profit margins with respect to paddy.