Vol. 11, Special Issue 5 (2022)

Author(s):
Cherish Abraham Thomas, Dr. Ramchandra and Sumit Biswas

Abstract:
The study entitled “Marketing of honey in Pathanamthitta district of Kerala” was conducted in Pathanamthitta district of Kerala in the Agriculture year 2021-22. The study was carried out to analyze the marketing of honey. Honey is a natural substance produced by honey bee from nectars of plants, which is having a lot of health benefits. Honey has great demand in Kerala, especially during covid 19 as people got more aware about its health benefits and people came to the beekeepers to buy honey. Even though India’s honey market is unorganized it ranks 8th rank in honey production in the world. Most of the bee keepers in the study area were dependent on society/processors to dispose the honey. The average marketing cost incurred by the beekeepers was Rs. 27.99 per kg, and price spread in channel II was Rs.105 per kg and in channel II it was Rs. zero per kg. The producers share in consumers rupee was 100 per cent in channel I and 73.75 per cent. There is a great demand for honey produced by Indian bee in international, there is a great export potential of honey and if beekeepers get engaged in exporting which will bring a structural transformation in marketing of honey.