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Vol. 11, Special Issue 4 (2022)

A case study on marketing of soybean crop with the help of marketing efficiency, marketing cost, and marketing margin in Baran district of Rajasthan

Author(s):
Amit Kumar Vasisnav, Dr. Ameesh John Stephen, Dr. Nitin Barker, Dr. Mukesh Kumar Maurya and Dr. Anupriya Paul
Abstract:
A study was conducted to analyze the marketing of Soybean crops in the Baran district of Rajasthan both primary and secondary data were used. This study was conducted during the 2021-2022 agriculture year. Out of 100 percent, 40 percent of soybean growers were selected for the study. Nine wholesalers out of sixteen were selected & out of 46 retailers 15 retailers were selected for information assortment. The present study revealed the Marketing margin. Marketing Efficiency Price Producers share in consumer rupee. Marketing efficiency and producer's share in consumer rupee were found highest in a channel I follow by channels II, III. Marketing cost, marketing margin merging as well as price spread was found highest in channel III followed by channel II, I.
Pages: 2025-2028  |  339 Views  136 Downloads
How to cite this article:
Amit Kumar Vasisnav, Dr. Ameesh John Stephen, Dr. Nitin Barker, Dr. Mukesh Kumar Maurya and Dr. Anupriya Paul. A case study on marketing of soybean crop with the help of marketing efficiency, marketing cost, and marketing margin in Baran district of Rajasthan. The Pharma Innovation Journal. 2022; 11(4S): 2025-2028.

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