Vol. 11, Special Issue 4 (2022)

Author(s):
Amit Kumar Vasisnav, Dr. Ameesh John Stephen, Dr. Nitin Barker, Dr. Mukesh Kumar Maurya and Dr. Anupriya Paul

Abstract:
A study was conducted to analyze the marketing of Soybean crops in the Baran district of Rajasthan both primary and secondary data were used. This study was conducted during the 2021-2022 agriculture year. Out of 100 percent, 40 percent of soybean growers were selected for the study. Nine wholesalers out of sixteen were selected & out of 46 retailers 15 retailers were selected for information assortment. The present study revealed the Marketing margin. Marketing Efficiency Price Producers share in consumer rupee. Marketing efficiency and producer's share in consumer rupee were found highest in a channel I follow by channels II, III. Marketing cost, marketing margin merging as well as price spread was found highest in channel III followed by channel II, I.