Vol. 11, Special Issue 4 (2022)

Potato among the vegetables is the principal cash crops in India and it is the most important food crop in the world. Its marketing plays an important role in the agriculture economics of farmers of all scales. The present study was carried out in Mau district of Uttar Pradesh in the year 2021-2022 to know the Socio-economic profile of sample farmers, marketing costs, post- harvest losses of potato at producer level and constraint in marketing of potato. A multistage random sampling design was adopted for the selection of potato growing farmers and market functionaries. Block ‘Badraon’ were selected purposively because this block has higher number of farmers which are indulged in the marketing of potato. Villages were selected based on highest number of potato farmers. Ten villages were selected randomly. The numbers of farmers and market functionaries interviewed were 70 and 30 respectively. The numbers of farmers from each village were selected randomly. 70 farmers were personally interviewed in ten villages and 30 market functionaries which included 10 village merchant, 10 wholesalers and 10 retailers were interviewed to know the marketing costs of potato and post- harvest losses. A structured schedule was used to collect the data through survey method.