Vol. 11, Special Issue 3 (2022)

Author(s):
Bidyut P Gogoi, MN Ansari, Dipankar Saikia, Bhanita Baruah and Khushboo Yadav

Abstract:
To study the socio-economic and personal characteristics of the farmers of different ethnic groups using traditional folk media for agriculture, a study with descriptive research design was conducted in the Dhemaji district of Assam. An interview schedule was developed and data were collected through personal interview technique by employing random sampling procedure, from the selected 100 respondents belonging to the ethnic groups of Ahom, Kachari, Mising and Deori in Dhemaji district of the state. The findings of the study reveals that majority of the respondents (53%) were middle age group (36-55), ST categories (75%), engaged in farming (35%), education up to secondary level (31%), small sized land holding(46%), having medium annual income (60%), mixed type house (48%), farming as the sources of income (44%) and a medium level of exposure to mass media where Television (64%) was frequently assessed for farm information was found among the farmers.