Vol. 11, Special Issue 2 (2022)

Author(s):
Ashwini A Bandwal, AS Ingole, Bhavana R Wankhade, RM Zinjarde, Mona J Bulle and AB Motghare

Abstract:
The present investigation entitled “Consumption pattern of milk and milk products across different socio-economic groups in Deoli tahsil of Wardha district" was undertaken across the different socio-economic groups to study the consumption pattern of milk and milk products of consumers. This was done by personally interviewing randomly selected 10 village and from each village 20 households i.e., 200 respondents. Findings indicated that majority of consumers were of middle age (27.76%) having secondary education (29%) with income 30,000-1 lac (51.50%). Most of the consumers (68%) have nuclear family with up to 5 members (56%) belonging to service sector (33.50%) followed by farmers (32%). 53% consumers were non-vegetarian and purchase milk through home delivery (40.5%) having liking for cow milk (59.55%) during morning hours (44.32%) mostly utilized as tea (32.6%). Consumers preferred chocolate, ice-cream, ghee, shrikhand, paneer, Pedha and lassi in milk products.