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Vol. 11, Special Issue 1 (2022)

Price spread, marketing efficiency and constraints in marketing of common carp (Cyprinus carpio) in Srinagar district of Jammu and Kashmir

Author(s):
Nasir Husain, TH Bhat and Ashwani Kumar
Abstract:
The present study is based on primary data collected from 100 fishermen, 10 local agents, 10 traders, 10 commission agents/wholesalers and 30 retailers in Srinagar district engaged in marketing of fish. The results of the study revealed that the fish of the area was marketed through three marketing channels
i) Fisher–Consumer.
ii) Fisher–Local agent–Trader–Retailer–Consumer.
iii) Fisher–Local agent–Trader–Wholesaler–Retailer–Consumer.
The study further revealed that among all the three marketing channels identified for fish marketing, the highest percentage of fisher’s share was in channel 1st being 97.55 per cent because of the fact that there were no intermediaries involved in this channel. The fisher’s share in consumer rupee was 80.51 per cent in channel 2nd while it was lowest 79.16 per cent in case of channel 3rd. it was clear from the results that the absolute advantage of fisher was the highest in channel 1st being Rs. 204.85/kg. As compared to Rs. 190/ kg. In channel 2nd and 3rd. The results also depicted that the marketing efficiency was highest in marketing channel 1st (39.78) while it was lowest in channel 3rd 3.80.
Pages: 01-03  |  768 Views  341 Downloads
How to cite this article:
Nasir Husain, TH Bhat and Ashwani Kumar. Price spread, marketing efficiency and constraints in marketing of common carp (Cyprinus carpio) in Srinagar district of Jammu and Kashmir. The Pharma Innovation Journal. 2022; 11(1S): 01-03.

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