Vol. 11, Special Issue 1 (2022)

Author(s):
Sheela Raghuwanshi, NK Khare, PK Singh and RB Singh

Abstract:
Information and knowledge are two significant factors for rural development. The knowledge of locality further assists the farmers. Dissemination of information along with new concepts and farming techniques can bring novel opportunities to the farmers. The present investigation carried to study of listening behaviour of listeners and its impact for Khet Khaliyan programme in Bundelkhand region. The investigation was carried out in Niwari district of Madhya Pradesh in all three blocks of Niwari district Niwari, Orchha and Prithvipur respectively. From each village, listeners and non-listeners will be selected from same villages and total 120 respondents involved in sample size. The results obtained from data clearly notify about maximum involvement of regular listeners (81) out of total sample size for Khet Khaliyan programme. Maximum percentage of impact was recorded under high category (72.5%). There is significant difference detected between categories (85.65**) and also between sample mean and mean of population was statistically significant (2.102*).