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Vol. 11, Special Issue 1 (2022)

Determine marketing channels, marketing efficiency and price spread in goat marketing

Author(s):
Bhosale AS, Chavan RV, Kolhe PR and Jadhav DS
Abstract:
The present study was carried out to determine the marketing channels, marketing efficiency and price spread in goat marketing in Osmanabad district of Maharashtra. The result of the study revealed that there were four marketing channels in the study area i.e., (1) Producer – Consumer, (2) Producer – Village Butcher – Consumer, (3) Producer – Village Merchant – Consumer, (4) Producer – Trader – City Butcher. The primary data pertained to the year 2019-20 and was elicited from 32 sample goat rearers. In case of marketing of goat, it was observed that producers share in consumers rupee was higher in channel-II (Rs.89720.11) followed by channel-IV (Rs.86228.77), channel-I (Rs.83615.79) and channel-III (Rs.82917.54) respectively. Maximum marketed surplus for young goat was present in channel IV whereas minimum marketed surplus for young goat was present in channel I. Among all the marketing channels, price spread per flock was maximum in Channel II (Rs. 42757.77) followed by Channel IV (Rs. 40379.12), Channel III (Rs. 18374.77) and Channel I (Rs. 107.02) and marketing efficiency per flock was higher in Channel III (4.51 per cent) followed by Channel IV (2.1 per cent) and channel II (2.09 per cent).
Pages: 619-622  |  308 Views  79 Downloads
How to cite this article:
Bhosale AS, Chavan RV, Kolhe PR and Jadhav DS. Determine marketing channels, marketing efficiency and price spread in goat marketing. The Pharma Innovation Journal. 2022; 11(1S): 619-622.

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