Vol. 11, Special Issue 1 (2022)

Author(s):
P Yamini and Dr. Lata Pujar

Abstract:
Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. It allows users to have conversations, share information and create web content and also helps to keep in touch with friends and extended family members. A study on personal factors influencing social media addiction of emerging adults was taken up in Dharwad district of Karnataka state during the year 2020-21. One hundred and sixty students were selected from two arts stream and two science stream degree colleges of Dharwad city. Primary data was collected from the students about their social media usage. Chi square and t-test was used to know the association and difference between personal factors and social media addiction of emerging adults. Results found that Age has no significant association with social media addiction but a significant difference was observed between age and social media addiction of emerging adults. Gender and stream was significantly associated and differed with social media addiction of emerging adults where female gender and arts stream students had higher social media addiction. Number of apps used and time spent were significantly associated and differed with social media addiction of emerging adults where those who are using more number of apps and those who are spending more amount of time on social media had high addiction to social media.