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Vol. 11, Special Issue 12 (2022)

The profile of dryland farmers on the utilization of mass media for agricultural information

Author(s):
Dawane SG, Tayade BD and Kharge AP
Abstract:
The study "Utilization of mass media for agricultural information by the dryland farmers" was undertaken in Umarkhed and Mahagaon Panchayat Samiti of Yavatmal District in the Vidarbha region of Maharashtra state. For this study, an exploratory design of social research was used. A total of 120 farmers were selected from ten villages by using the random sampling method. The data were collected by personally interviewing them with the help of a pretested and well-structured interview schedule, and the results were subjected to appropriate statistical analysis. The finding reveled that near about half of the respondents (44.17%) were belonged to middle age group. A relatively higher proportion of the respondents (41.66%) were educated up to the secondary school level. A relatively higher proportion of respondents (41.67%) were observed in semi-medium land holdings. The majority of the respondents (53.33%) engaged in only agriculture as their occupation. A higher proportion of respondents (26.67%) had low-medium category of annual income between Rs 50,000 to 1,00,000/- The majority of the respondents (56.67%) had a medium level of social participation. The majority of the respondents (55.84%) had medium level of extension contact. Majority of respondents (60.83%) had medium availability of mass media. A higher proportion of the respondents (43.34%) had a low level of cosmopoliteness. The majority of respondents (54.48%) rated their level of inventiveness as medium.
Pages: 121-125  |  281 Views  76 Downloads
How to cite this article:
Dawane SG, Tayade BD and Kharge AP. The profile of dryland farmers on the utilization of mass media for agricultural information. The Pharma Innovation Journal. 2022; 11(12S): 121-125.
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