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Vol. 11, Special Issue 12 (2022)

Study on marketing of hybrid paddy (VNR 2233) in Balrampur district of Chhattisgarh

Kirti Singh, Dr. Ameesh J. Stephen and Jayant Zecariah
A study was conducted to economic analysis of hybrid paddy of VNR seeds in Balrampur district. This study execution has made possible to get through the customers’ preview in purchasing seeds at retail stores. In this study, the farmers who usually come for purchasing paddy seeds were targeted. To get a clear vision of these seed items, a schedule was prepared which was to be filled by the farmers. The feedback through the schedules was taken from retail stores and their customers (farmers) Agriculture plays a vital role in the Indian GDP. It contributes around 19.9% (2020-21) of the total economy. The seed is the basic and most critical input for sustainable agriculture. The response of all other inputs depends on the quality of seeds to a large extent. It is expected that the contribution of good quality seed alone to the total production is near about 15-20% depending upon the crop and it can be further raised to 40-45% with efficient management of other inputs. The developments in the seed industry in India, particularly in the last 25-30 years, are very significant. The Government of India remodeling the seed industry through the National Seed Project Phase-I in 1977-1978, Phase-II in 1978-1979 and Phase-III in 1990-1991. In this phase, the seed growth rate was higher. This could be termed as a first turning point in the shaping of an organized seed industry. Introduction of New Seed Development Policy (1988-1989) was yet another significant milestone in the Indian Seed Industry, which transformed the very character of the seed industry. The policy access to Indian farmers of the best of seed and planting material available anywhere on the world. The expansion of the seed industry has occurred in parallel with growth in agricultural productivity. India is one of the few countries where the Seed sector is already reasonably advance. Several major domestic players have entered in seed market like US Agri Seeds, VNR Seeds, Syngenta, Bayer Crop Science, Advantage etc. These players are offering their products for a different segment of the customers. Since from the very beginning, paddy crop is the basic staple crop that farmer purchases regularly for growing purpose.
Pages: 88-94  |  639 Views  220 Downloads
How to cite this article:
Kirti Singh, Dr. Ameesh J. Stephen and Jayant Zecariah. Study on marketing of hybrid paddy (VNR 2233) in Balrampur district of Chhattisgarh. The Pharma Innovation Journal. 2022; 11(12S): 88-94.
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