Toll Free Helpline (India): 1800 1234 070

Rest of World: +91-9810852116

Free Publication Certificate

Vol. 10, Special Issue 9 (2021)

A study on marketing channels in dry grape production

Author(s):
Shivananda P Yarazari, Arun Kumar Singh and Saikat Maji
Abstract:
The study was an “expost-facto” research carried out in Vijayapura district of Karnataka State during the year 2020-21. In Vijayapura district, two taluks were purposively selected based on the highest production of dry grapes. The total sample size was 200. A structured interview schedule was developed and data were collected through personal interview technique. The findings showed that the majority of the dry grape producers (45.00%) were using “Producers -Consumer” marketing channel. 34.00 per cent of them were using marketing channel of “Producers - Trader - Wholesaler – Consumer” whereas 21.00 per cent using “Producers -Trader -Wholesaler- Retailer – Consumer” marketing channel. Majority of the dry grape producers were marketing problems like no local market, lack of processing and storage units, low price of the produce and no supporting price from the government. There is an immediate need to improve various marketing practices by developing a strategy in order to overcome these impediments which will enhance the entrepreneurial access of the dry grape producers.
Pages: 503-506  |  342 Views  112 Downloads
How to cite this article:
Shivananda P Yarazari, Arun Kumar Singh and Saikat Maji. A study on marketing channels in dry grape production. The Pharma Innovation Journal. 2021; 10(9S): 503-506.

Call for book chapter