Vol. 10, Special Issue 9 (2021)

Author(s):
Sushmita, Dr. Vandana V Trar and Dr. Ella Rani

Abstract:
Media is an effective tool to create awareness. Electronic and print media both works at grassroot level and providing information on different topics. People had low knowledge about organic food. So, to create awareness about organic food among people posters were prepared as a print media and its effectiveness was judged on different parameters. The prepared posters were administrated to 20 judges from CCS Haryana Agricultural University and KVK Mohindergarh. For standardization a valid and reliable questionnaire was used and judges’ feedback regarding the media was recorded with this. The effectiveness of media was assessed using weighted mean score, reliability and perceived feasibility index. Regarding effectiveness of posters results shown that overall mean score for attributes of illustration was 2.95 followed by objectivity (2.94), accuracy and writing style (2.91), coverage, content presentation and compatibility (2.90) respectively. Overall reliability coefficient of posters found significant at 5% level of significance with 0.88* “r” value. The perceived feasibility of posters was high with 2.86 overall mean score and perceived feasibility index of posters was 95.55.