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Vol. 10, Special Issue 8 (2021)

Marketing Assessment of Sheep in Uttarkashi District of Uttarakhand

Author(s):
Saumya Rawat and Dr. Sanjay Kumar
Abstract:
Sheep rearing is an important source of income in Uttarakhand. Many farmers in hilly areas are engaged in sheep rearing for their livelihood. To find out the price spread, producer’s share in consumer’s rupee and marketing efficiency of sheep, a study was conducted in Uttarkashi district of Uttarakhand. A total of 80 rearers were selected randomly from the Bhatwari block of Uttarkashi, Uttarakhand and a pre structured questionnaire was used to collect data from the rearers. Respondents were classified into three categories on the basis of number of sheep viz. small (having less than 50 sheep), medium (between 50-100 sheep), and large (more than 100 sheep). There were two marketing channels i.e., channel I (producer- consumer) and channel II (producer-retailer-consumer). Producer selling price was in Rs 3500 per sheep in both the channel. The marketing cost incurred by producer was Rs 46.75 per sheep in both the channels. The marketing cost incurred by retailer is Rs 239.69. Profit margin of retailer in channel was Rs 407.19 per sheep. In channel I, Producer’s share in consumer’s rupees was 98.64%. In channel II, Producer’s share in consumer’s rupees was 84.13% percent. It was concluded that in the absence of marketing agent, producer’s share in consumer rupees increases. Hence there is need to strengthen the marketing structure of the study area.
Pages: 1144-1147  |  374 Views  67 Downloads
How to cite this article:
Saumya Rawat and Dr. Sanjay Kumar. Marketing Assessment of Sheep in Uttarkashi District of Uttarakhand. The Pharma Innovation Journal. 2021; 10(8S): 1144-1147.

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