Vol. 10, Special Issue 7 (2021)

Author(s):
Pavithra KN, GM Gaddi and Pooja

Abstract:
Polyhouse cultivation of vegetables is emerging as a specialized production technology to overcome biotic and abiotic stresses and to break the seasonal barrier to production. It also ensures year round production of high value vegetables, like capsicum, especially, during off-season. The study was conducted to analyze the price spread in capsicum cultivation under open-field and protected condition (Net-house and Polyhouse) in Chikkaballapura district of Karnataka. The numbers of respondents following each marketing channel were identified in all three cases. Mainly five marketing channels were identified in open-field, four channels in net-house and three channels in polyhouse. The main intermediaries involved in these marketing channels were village-merchants, wholesalers and retailers. In case of open-field, about 50 per cent of the respondents followed channel-III (Producer-Commission agent-Wholesaler-Retailer-Consumer). In net-house cultivation, majority of respondents marketed their produce through same channel as followed by open-field respondents. And in polyhouse, farmers followed three channels, of which most of the farmers marketed through channel-V(Producer-Village-merchant-Retailer-Consumer). Producer’s share in the consumer’s rupee was found highest in case of direct marketing i.e., 93.56 per cent in open-field condition as this channel was found only in open-field situation. In protected cultivation, producer’s share in consumer’s rupee was found highest in case of channel-IV (Producer-Retailer-Consumer) i.e., 64 percent and 69 percent in net-house and polyhouse respectively.