Vol. 10, Special Issue 7 (2021)

Author(s):
Arun Viswanathan SK, Mahendran K, Moghana Lavanya S and Sowmiyaa S

Abstract:
Indian food scenario is on constant change post globalization with various new innovations taking up the food space. The regular Indian customer now has access to information on social media and other sources which has created demand for novel products. The chocolate industry has seen a constant growth in India which has slowly becoming an alternative to the existing sweet market. As gifting is a major business in the country especially during the festive seasons, chocolates are preferred due to their extended shelf life and easy availability. The commercial chocolates which have previously controlled the market now has witnessed competition from bean to bar chocolates or craft chocolates which gives the consumer a personalized experience. The study was conducted to analyze the strength, weakness, opportunities and threats faced by bean to bar chocolate market in Coimbatore city.