Vol. 10, Special Issue 7 (2021)

Author(s):
Alisha Aftab, Dr. Razia Parvez and Dr. Nisha Chacko

Abstract:
The beauty and wellness industry is blooming. This can be attributed to the changing demographics in India since the past 2 – 3 decades. Globalization, urbanization, awareness about brands, proliferation of media and the great urge among Indians to look and feel good is propelling this industry towards rapid growth. The beauty business in India is growing at a rate of 15 - 20% annually. The study was conducted at Prayagraj city, Uttar Pradesh with the objective to study the demographic profile of beauticians who were engaged in various beauty parlor activities of Total 110 beauticians were purposively selected for the collection of data whereas randomly selected for the background profile. The data was collected with the socio economic status scale to know the general information about beauticians. The descriptive type of research design was used. The data was collected with the developed questionnaire along with Socio economic status scale.