Vol. 10, Special Issue 7 (2021)

Author(s):
Dr. MS Chaitanya Kumari, M Siresha and S Mamata

Abstract:
Health is given a prominent role in the MDGs and critical for development. Health promotion can be seen as an umbrella concept including both promotion and prevention. The Non-Governmental Organizations (NGOs) in the health promotion are providing services and health advocacy. They are independent from direct government intervention and play a key role as a catalyst between the community and the government. The present study is conducted to study the health promotion services of 18 NGOS working in three districts Krishna, Guntur and Prakasam. The study revealed that great majority of NGOs are registered (94.44%) and 50.00 per cent of NGOs are functioning with society fund and had an experience of below ten years. Health services, Education development and Environment protection were ranked 1, 2 and 3 respectively as major area of operation. The health services like establishment of health clinics (72.22%), mobilization for immunization (55.56%), conducting health education programmes (50.00%) are mostly carried out by NGOs. During the emergence of COVID-19 pandemic about 66.67 per cent of NGOs have rendered their services in awareness creation (72.22%), helping poor financially (61.11%), distribution of masks & sanitizers (66.67%), helping in quarantine centers (44.44%), working as warriors (38.89%) and supply of food to needy (33.33%). NGOs offered integrated services like medical, social, financial, educational and psychological support to the needy. Hence it can be conclude that NGOs play a vital role in health promotion during crisis and act as saviors for countless number of people without basic health necessities in their vicinity.