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Vol. 10, Special Issue 6 (2021)

Preferences for meats and socio-economic status of consumer in Madurai city of Tamil Nadu

Author(s):
Chandirasekaran V, Sureshkumar S and Rathod KS
Abstract:
A study was carried out in Madurai of Tamil Nadu to study the consumers' meat consumption preferences and socioeconomic status in Madurai city of Tamil Nadu. For the study multistage sampling procedure was adopted to select 120 households from the city. Relevant data were collected through personal interviews with the help of a pilot-tested interview schedule, and an ex-post facto research design was adopted to find out the meat consumption pattern of the people of Madurai. The respondents' socioeconomic background revealed that nearly 77.5 percent of the respondents were in the age group of 30-50 and 70 percent of the respondents were female. A Majority (52.5 percent) of the respondents fell in the income group of Rs. 30,000 -70,000/annum and around 60 percent of the sampled respondents lived in nuclear-type families. Respondents living in their own house (52.5 percent) were less than those living in rented homes (47.5 percent) and had a family size of less than five members (60 percent). Most of the respondents (35 percent) were in the primary school range, and none of the respondents were postgraduates. Most respondents attribute the reason for consumption of meat to its taste and prefer to buy fresh meat from roadside meat shops indicating that the consumers are not willing to pay extra for better quality products.
Pages: 416-419  |  404 Views  130 Downloads
How to cite this article:
Chandirasekaran V, Sureshkumar S and Rathod KS. Preferences for meats and socio-economic status of consumer in Madurai city of Tamil Nadu. The Pharma Innovation Journal. 2021; 10(6S): 416-419.

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