Vol. 10, Special Issue 6 (2021)

Author(s):
Chandirasekaran V, Sureshkumar S and Rathod KS

Abstract:
A study was conducted using a multistage sampling procedure to select 120 households in Erode of Tamil Nadu to study meat consumers' socioeconomic status and preference. Relevant data were collected through personal interviews with the help of a pilot-tested interview schedule. An ex-post facto research design was adopted. Half of the respondents were in the age group of 30-50 and 82.5 percent were female. Majority of the respondents fell in the income group of Rs. 30,000 -70,000/annum and only 7.5 per cent of the respondents earned more than Rs.70000 per annum. Around 77.5 per cent of the sampled respondents were living in the nuclear-type families. 65 percent Respondents living in the rented house and had a family size of less than 5 members (85 per cent). Most of the respondents (35 percent) were in the primary school range, and none of the respondents were postgraduates. Most respondents attribute the reason for consumption of meat to its taste and prefer to buy fresh meat from roadside meat shops indicating that the consumer preference, taste, quality greatly impacts the purchasing attitude accord importance from where they purchase their meat. The study also revealed that the middle income group is spending more money to buy meat but is not willing to pay extra for better quality products.