Vol. 10, Special Issue 6 (2021)

Author(s):
Pallavi Singh, Dr. Moonty Baruah and Dr. Nandita Bhattacharyya

Abstract:
Advertisement is generally use for creating awareness and promoting products. Everyone without even realizing gets influenced by advertisements. It became a necessity for survival in today’s highly competitive market. Thereby, present study endeavors to examine the advertisement’s impact on consumer buying behavior. The total sample size taken for this study is 120. The data analysis is done with Multi Stage Random Sampling The statistical tool used for the purpose of the analysis of this study is simple percentage technique and ranking techniques. The result shows that different types of advertisement have positive significant impact on consumer buying behavior.